Introduction  The economic prosperity that lies untapped in Africa can only be harnessed through the adoption of the digital economy. There are two things involved.

INTRODUCTION You need an elevated competitive advantage. You also need a stellar business model, excellent marketing & sales strategy and implementation, product-market fit, positive unit

We are pleased to note that our Managing Partner, Olaide Lawal, has been appointed Chairman of Hudson Dental Partners, a newly launched support group backed by

Introduction  Mergers and acquisitions have increasingly become the most common exit for all startups. In fact, founders are taught to look forward to an exit

Tracking the right metrics is crucial for startups, as it helps them evaluate their performance and attractiveness to investors. In this free e-book, Our Managing

Introduction:  Launching a startup is an exhilarating endeavour, but it requires careful planning and a well-defined business model to increase the chances of success. A

Introduction Wants are relative and you will find that in a world of 7.8 billion people, wants are highly dependent on an individual’s social status,

Introduction  In 2022, 600+ startups were funded in Africa resulting in  US$3,333,071,000 raised in various sectors, in different economies across the African startup ecosystem. Of

Introduction  In the African startup ecosystem, the common ways startups market themselves are through content writing and advertisements. However, none of these will be effective