Tracking the right metrics is crucial for startups, as it helps them evaluate their performance and attractiveness to investors. In this free e-book, Our Managing

Introduction:  Launching a startup is an exhilarating endeavour, but it requires careful planning and a well-defined business model to increase the chances of success. A

Introduction Wants are relative and you will find that in a world of 7.8 billion people, wants are highly dependent on an individual’s social status,

Introduction  In 2022, 600+ startups were funded in Africa resulting in  US$3,333,071,000 raised in various sectors, in different economies across the African startup ecosystem. Of

Introduction  In the African startup ecosystem, the common ways startups market themselves are through content writing and advertisements. However, none of these will be effective

Introduction We understand that the bedrock of any asset, physical or intangible, is its value. When startups are considering raising capital, it is essential that

We are pleased to announce that our Managing Partner, Davidson Oturu, was appointed as one of the private sector representatives to Nigeria’s National Council for Digital Innovation and

INTRODUCTION  Placing value on assets like real estate, vehicles, jewellery and personal property is relatively straightforward. These are assets with a physical form and so